Project Name
Redesigning the Mobile App Experience
Duration
12 Weeks
My Role
UX/UI Designer
Project Overview
The aim was to design a user-friendly web app that leverages Al to generate marketing content. The app provides pre-built templates for blog posts, allows users to import their own content, and guides them with filters and customization options.
Target Audience
Small and medium businesses, marketers, content creators looking for efficient ways to generate high-quality marketing content.
My responsibilities
I was responsible for designing the entire user interface, conducting usability testing and ensured a smooth developer hand-off.
Problem Statement
Small Businesses and marketers often struggled with creating consistent, high-quality marketing content quickly. The process was overwhelming, especially without hiring professional writers.
Challenges
The current UX/UI of the web app was hindering user efficiency and adoption due to a lack of intuitive workflow, and inconsistent visual design.
User Research
User Interviews
Conducted interviews with marketers and small business owners to understand their pain points.
Competitive Analysis
Analyzed existing content generation tools that had good Al models but lacked advanced filtering, personalization, and clarity in guiding Al-generated outputs.
Key insights
- They wanted pre-built templates to save time but needed flexibility to adjust content.
- Users wanted Al suggestions but wanted clear ways to guide the Al based on their brand's voice and tone.
- They also desired an easy way to import existing content for revision.
Design Goals
To create a streamlined, intuitive interface that allows for:
- One click Template Selection: Pre-built templates categorized for different marketing needs (blogs, social media posts)
- Content Customization: Advanced filters based on tone, style, length to guide the Al.
- Content Import: Easy import of existing content for revisions, with a clear call-to-action for enhancements.
- Content Suggestions: Contextual tips or recommendations from the Al during the creation process.
- Real-time Preview: Allow users to see the content evolve live as they adjust filters or import content.
Take aways
To create a streamlined, intuitive interface that allows for:
- Impact: The Al-powered content generation app was especially speeding up the content creation process for small businesses, reducing the time taken for content writers to generate marketing materials by approximately 40%. Users appreciated the ability to adjust Al outputs.
- Lessons learnt: While the Al made content generation easier, clear guidance for non-experts was crucial.
- Next Steps: Further refining the Al suggestion system to provide more granular control over content, and expand the template library based on user feedback.